The Discussion Continues on BMWACTIVATETHEFUTURE.com
BMW has created a series of four documentary films dealing with the future of world mobility, cities and technology. The series is inspired by the launch of the BMW ActiveE, an electric vehicle. ?Each film features interviews with a diverse range of thought leaders to create a holistic look into the opportunities and challenges of our future world and they are a ?must see? for anyone with even a hint of interest in future trends.
Developed in collaboration with kirshenbaum bond senecal + partners, the films precipitate a unique collective engineering project, dubbed ?Activate The Future? designed to build a community of people who are passionate about working together to create the future, rather than waiting for it to happen to them.
To allow viewers to better engage with the films and to add to the ongoing dialogue, BMW designed an innovative new video player specifically for the films.? Viewers can access additional content around a theme, quote, or speaker in real time, while giving them the option to pause the main viewer.? Additionally, they can also post their own thoughts or comments directly to specific moments of the film for others to see and react.
To view the four short documentaries and access the additional content go online to bmwactivatethefuture.com.