?The?Transformers franchise has helped introduce Camaro ? and Chevrolet ? to a whole new generation of fans,? said Rick Scheidt, vice president of Chevrolet marketing. ?Its role in the films helped make the Camaro the best-selling?sports car in America, and one of the best-known cars of any kind around the world.?
The fifth-generation Camaro previously played Bumblebee in the 2007 film?Transformers and in the 2009 filmTransformers: Revenge of the Fallen. The films generated $1.5 billion in global box-office sales, and helped reintroduce the Camaro to consumers after a seven-year hiatus from dealerships.
Chevrolet is hoping the momentum from the film launch to get even stronger early next year with the introduction of the 550-hp 2012 Camaro ZL1, as well as limited-edition models such as the?Transformers Special Edition.
The 2012?Transformers Special Edition will be offered as a $3,000 package on 2LT and 2SS Camaro Coupes with Rally Yellow paint. In addition to the black rally stripes, the RS package includes 20-inch, black-painted wheels wrapped in high-performance summer tires; and?Autobot Shield logos on the center caps and front quarter panels.
Two dealer-installed options are also available: exclusive, 21-inch, black-painted wheels and a black ground-effects package.
Customers may begin ordering the 2012?Transformers Special Edition Camaro in July, with vehicles arriving at dealers in the U.S. and Canada in September.