In celebration of, or to take advantage of, the release of the 3D movie Transformers: Dark of the Moon, Chevrolet is introducing a Special Edition Camaro Coupe dressed like the movie?s Autobot ?Bumblebee?. The 2012 model Transformers? will be easy to spot with its bright Rally Yellow paint and with the optional RS appearance package which features black rally stripes that stretch over the hood, roof, decklid and the unique high-wing spoiler.
?The?Transformers franchise has helped introduce Camaro ? and Chevrolet ? to a whole new generation of fans,? said Rick Scheidt, vice president of Chevrolet marketing. ?Its role in the films helped make the Camaro the best-selling?sports car in America, and one of the best-known cars of any kind around the world.?
The fifth-generation Camaro previously played Bumblebee in the 2007 film?Transformers and in the 2009 filmTransformers: Revenge of the Fallen. The films generated $1.5 billion in global box-office sales, and helped reintroduce the Camaro to consumers after a seven-year hiatus from dealerships.
Chevrolet is hoping the momentum from the film launch to get even stronger early next year with the introduction of the 550-hp 2012 Camaro ZL1, as well as limited-edition models such as the?Transformers Special Edition.
The 2012?Transformers Special Edition will be offered as a $3,000 package on 2LT and 2SS Camaro Coupes with Rally Yellow paint. In addition to the black rally stripes, the RS package includes 20-inch, black-painted wheels wrapped in high-performance summer tires; and?Autobot Shield logos on the center caps and front quarter panels.
The?Transformers Camaro has a black leather interior accented with yellow stitching on the instrument panel, center console, armrests and seats.?Autobot Shield logos are embroidered on the front headrests, as well as the center console lid.
Two dealer-installed options are also available: exclusive, 21-inch, black-painted wheels and a black ground-effects package.
Customers may begin ordering the 2012?Transformers Special Edition Camaro in July, with vehicles arriving at dealers in the U.S. and Canada in September.