By Bill Schaffer Dearborn, Mich. ? Ford brought its corporate superstars to their annual holiday gathering to showcase several innovative new programs including a Startup Business Incubator in Detroit, a much needed SYNC? upgrade and a new performance commitment. After President and CEO of Ford Motor Company, Mark Fields, reviewed some of the company?s recent…
By Barbara & Bill Schaffer Unless you have been keeping close tabs on Ford, you might have missed their recent flood of frugal vehicles ? there are five variations now. In the last few weeks, we?ve had a chance to drive the Ford C-Max Hybrid SEL, Ford C-Max Energi (a plug-in hybrid),Ford Focus Electric?and Bill…
By Barbara & Bill Schaffer The Ford Escape has been an anomaly in the car business, with its best sales years at the end of the product cycle, even outselling the giants of the category the Honda CR-V and Toyota RAV4 the last year. However, in our mind it was old school SUV ? a…
Romeo, Mich. — After a makeover for 2011, the Ford Edge returns for 2012 with an engine transplant, getting the first application of the company?s four-cylinder EcoBoost engine.? Ford?s EcoBoost family of turbocharged gas engines has been a popular addition and is now being offered in several of the most popular models.? Most recently, the…
PlayStation? Home users can now experience the new Ford Fiesta subcompacts and Edge crossover from the comfort of their homes by checking into the new virtual Ford Showroom.? Launched in mid-June, the virtual Ford Showroom can now be accessed by 20 million Play Station users via the PlayStation? Network. ?The Ford Showroom gives players an…
Ford has come up with yet another new feature for its SYNC? connectivity system ? in car health care.? Based on the American obsession for wellness, Ford engineers are developing a series of health and wellness solutions designed to give occupants the ability to gather self-help health information while they drive. Taking advantage of the…
Lincoln MKT to take over Town Car Duties Not wanting to desert the automotive niche named for the car, Lincoln replacing the existing icon of Town Cars with a new version developed from the MKT. Working from a proven platform that offers a luxurious interior with modern technologies, Lincoln has created chauffeur-dedicated MKT Town Car…
Drivers will soon be able to sit at their laptop or home computer and plan a trip, then ?Sync? the information to the information to their Ford vehicle. Available on 2010 and 2011 Ford and Lincoln vehicles with Sync, the new feature adds Google Maps to its ?Send to SYNC? feature, allowing drivers to send…
Ford has added a new SYNC 911 Assist? function to the popular SYNC? communications system.? The system can now provide operators with the ability to receive a vehicle?s exact GPS coordinates in the event of an accident. When the feature is turned on and a phone is Bluetooth-paired to SYNC, 911 Assist can make a…
