By Barbara & Bill Schaffer Mitsubishi has gone through some tough times in the American automotive market the last few years. The vehicles they sell are good products, but there are only a few models and new products have been slow in coming. The cornerstone for the brand is the Mitsubishi Lancer family, which comes…
With a strong emphasis toward the engineering, mechanics and technical features plus little toward styling, the Mitsubishi Lancer may be a classic case of left brain dominance. The engineering bias is reinforced further by company?s own press releases that are sent to auto journalists to make sure we ?see? all the changes they?ve made, even…
Back in the first golden age of sports cars during the 1950s and 60s, automakers had a habit of producing their sports cars in a basic version, a super-duper hot rod version, and then a kind of in-between version. The in-between car was often idiosyncratic and nearly always reflected the factory design team?s conception of…
One automotive marketing technique is to develop a halo car that will produce a great deal of brand excitement and interest, generally because of its high performance. ?Sometimes it is done by racing and other times simply because the car is fast, expensive and it gets a lot of coverage by the automotive press.? The…
