Books: Bob Lutz ? ?Car Guys vs Bean Counters?

The one man who has probably had more impact and insight into the American auto industry is Bob Lutz.? A legend in his own time, the 47-year veteran of the auto industry,has a ?resume that includes stints with BMW, Chrysler, Ford and General Motors.. Car Guys vs Bean Counters ?? The Battle for the Soul…

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Cadillac Enhances Service with Shield Program

Includes Four Years of Maintenance Cadillac is now offering a new Shield warranty program to offer owners a higher level of service.?? The Cadillac Shield is designed to?heighten the brand?s focus on customer service by tying together the wide-ranging benefits and technologies Cadillac provides its owners. Cadillac Shield includes Cadillac?s class-leading warranty coverage and recently…

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Aftermarket OnStar

Now Older GM Vehicles and Other Makes Can Add OnStar The popular General Motors OnStar communication system is now available on General Motors vehicles that didn?t have the service installed at the factory and on vehicles built by other manufacturers. Starting in the spring of 2011 More than 1,600 retailers, including all nationwide Best Buy…

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GM Marketer Hit the Road to LA Show in Volt

Follow the journey at?http://Twitter.com/ChevyVolt and?http://Chevrolet.posterous.com. As one of the two major auto shows in the country each year, the Los Angles Auto Show in mid-November starts of the auto show season.? While most auto execs are catching a plane to the show, . U.S. Marketing Vice President Joel Ewanick is driving past several airports and…

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Toyota Sales Leads Down Across The Board

According to the most recent Cars.com Consumer Lead Index, Toyota’s recalls continue to have a negative impact on sales activity. Leads for Toyota vehicles overall declined close to 5 percent year over year on Cars.com, and interest in the brand’s vehicles continues to slip month over month. The Toyota RAV4 topped the list of vehicles…

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GM & Shanghai Auto Explore Urban Vehicles

With continued population growth, 60 percent of the world?s 8 billion people are expected to live in urban areas by 2030.? With that, the demand for transportation will escalate toward gridlock, unless more is done to head off the problem. General Motors and its strategic partner, Shanghai Automotive Industry Corp. Group (SAIC), share a common…

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GM Reimagines Head-Up Display Technology

General Motors R&D and several universities are working on a system that would use data gathered from an array of vehicle sensors and cameras and project images generated by compact ultra violet lasers directly onto the entire surface of the windshield. The GM team is working with Carnegie Mellon University and The University of Southern…

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