?2016 Fiat 500 Abarth? An affordable Lilliputian Italian performance car In the case of Fiat, the Abarth moniker, with its iconic scorpion logo, is a highly recognizable symbol not only in Italian performance circles, but worldwide. What?s in a name? The name comes from Karl Abarth ? a man, a brand, and a name that…
By Bill Schaffer Baltimore ? If you?ve watched much television lately you?ve probably seen the Fiat commercial, the ?The British are coming?uhhhh? the Italians are coming.? It features the latest Fiat brand to come ashore — the 2014 Fiat 500L. Everyone seems to like the cute little Italian Fiat 500 coupe, but ?little? and ?coupe?…
By Barbara & Bill Schaffer The 2013 Fiat 500 Turbo may not be a big ?head turner? but it certainly is a ?smiler.??Every time we?ve driven the?little Italian car we?ve seen people smile at us, and part of that could be because we were smiling, too. Fiat builds on this natural good humor with commercials…
By Bill Schaffer Automotive press introductions are a great place to listen to a bunch of self-proclaimed ?auto experts? expound and argue the merits of the last new car they drove, or the fastest, or perhaps the short coming of the car we are currently driving . The only debate I heard about the Fiat…
?2012 Fiat 500 Abarth: An affordable Italian performance car” By Arv Voss Las Vegas, Nevada – What?s in a name? In the case of Fiat, the Abarth moniker, with its iconic scorpion logo, is a highly recognizable symbol not only in Italian performance circles, but worldwide. The name comes from Karl Abarth ? a man,…
Anyone who hasn?t been keeping up with auto industry news, or is under 40 years old, might not know that Fiat is back, and it?s a part of Chrysler, or vice versa. When the Iranian oil crisis ended in the 1980s and people started buying SUVs the small fuel-efficient Fiats fell out of favor and…
Anyone purchasing one of the new limited edition ?Pink Ribbon? Fiat 500s will be indirectly donating $1,000 to The Breast Cancer Research Foundation? (BCRF). ?The 250 specially designed models are being produced in partnership with (BCRF); the collaboration allows breast cancer awareness advocates to express their support for the cause in modern iconic Italian style….
New York Fashion week September 8 this year will kick off with the introduction of a Gucci limited edition Fiat 500 and 500 Cabrio. Working with Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile, the Fiat models are inspired by neo-classic black-and-white film.? The new black-and-white Fiat 500 and 500c by Gucci…
Driving?the New Fiat at 500 Smiles Per Hour San Diego — I am not sure if it was the small size of the car or the inherent lovability that caused my driving partner, Mary, and me to react the way we did.? There we were in a busy parking garage of a major downtown San…
? Fiat returns to North America after long hiatus? The iconic Fiat 500 has been absent from the North American marketplace for more than 25 years. It?s possible that it disappeared due to dependability issues and the premise that FIAT was an acronym for ?Fix It Again Tony?. Whether or not that was a factual…
