Subaru is Hip to Hep

To raise awareness of Hepatitis B, Subaru of America, Inc. has developed a ‘Hep B Mobile’. The company will also continue its sponsorship of the Asian Heritage Street Celebration, which takes place Saturday, May 15, in the Civic Center/Little Saigon District.

“We are pleased to sponsor the Asian Heritage Street Celebration and help raise awareness about Hepatitis B,” said Tim Mahoney, senior vice president and CMO for Subaru of America, Inc. “We hope that through our support, people will have the opportunity to celebrate this rich culture and become more informed about this disease.”

The Subaru “Hep B Mobile”, a specially-wrapped Subaru Legacy, will serve as a traveling billboard to direct the public to the website, sfhepbfree.org. and encourage people to “See a Doctor Who Tests for Hep B.” Subaru began its support of the Asian market in the San Francisco Bay area more than six years ago when it introduced its in-language and in-culture advertising to the community.

“Subaru’s commitment to the Asian American community has been enduring and is multi-faceted. AsianWeek Foundation is proud to partner with Subaru in celebrating Asian/Pacific Islander heritage and culture,” said Ted Fang of the AsianWeek Foundation, producer of the event.

During the celebration, Subaru will join forces with the San Francisco Hep B initiative in front of the Asian Art Museum located at 200 Larkin Street in Little Saigon.

The company will distribute a commemorative gift to those that visit the SF Hep B tent and complete the on-site survey (while supplies last). Subaru will have the Forester, Outback, and the specially-wrapped Legacy “Hep B Mobile” on display.

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