Nissan Starts Taking LEAF Electric Car Reservations Tomorrow

In response to strong consumer demand, Nissan will begin taking reservations for the Nissan LEAF zero-emission, all-electric vehicle on April 20. The reservation process is a first step in securing a place on the list to purchase or lease a Nissan LEAF. The Nissan LEAF begins rolling out to select markets in December, and will be widely available in 2011.

In the United States, more than 115,000 people have formalized their interest in driving a Nissan LEAF by signing up for more information on NissanUSA.com. These registrants will be given priority in the reservation process. Consumers must be registered on NissanUSA.com by the end of today in order to be eligible for the early reservation process. Reservations will open to the general public on May 15.

“Early interest in the Nissan LEAF has been highly encouraging,” said Brian Carolin, senior vice president, sales & marketing, NNA. “People from across the country have raised their hands to be among the first to drive home a Nissan LEAF. Consumers are pledging broad support for the first affordable electric vehicle for the mass market.”

Priority reservation instructions will be sent to early registrants by email between 1-6 pm EDT on April 20. The email will include an exclusive link enabling each person to start the reservation process. Through the link, the customer will create an account, configure his or her vehicle, and answer questions to complete a driving profile. Consumers will be asked to pay by credit card a $99 reservation fee, which is fully refundable. After placing a reservation, a customer will be able to indicate a preferred dealer. Consumers who reserve a Nissan LEAF will receive confirmation numbers. Nissan will provide individual updates for their reservations by June 30.

Reservations are limited to one per household. Consumer inquiries about the reservation process can be answered at the Nissan LEAF call center, 1-877-664-2738.

Including the $7,500 federal tax credit, for which the Nissan LEAF will be fully eligible, the consumer’s after-tax net price of the vehicle will be $25,280. The Manufacturer’s Suggested Retail Price *(MSRP) for the 2011 all-electric, zero-emission Nissan LEAF is $32,780. Additionally, there is an array of state and local incentives that may further defray the costs, and increase the benefits, for owning and charging a Nissan LEAF. For example, a $5,000 statewide tax rebate is offered in California; a $5,000 tax credit in Georgia; a $1,500 tax credit in Oregon; and carpool-lane access in some states, including California. The lease price for the Nissan LEAF begins at $349 per month. MSRP excludes applicable tax, title and license fees. And if you think you’ll get one cheaper, remember that the dealer sets the actual price.

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