2022 Nissan Frontier
Following the launch of the new 2022 Nissan Frontier last year, the San Diego-based Nissan Design America studio conceived three concept pickup trucks to premiere at the 2022 Chicago Auto Show in February. All constructed on the rugged 2022 Nissan Frontier Crew Cab variant, the concepts are the Project 72X, Project Hardbody and Project Adventure, created from the three trim levels that represent the Frontier model line: the S, SV and PRO-4X.
A new take on one of Nissan’s most popular trucks — the Datsun 720 introduced in the fall of 1979 — the Project 72X Frontier rides on the 2022 Frontier Crew Cab S 4 x 4. The Datsun 720 was a barebones, affordable truck designed for fun and ideal for outdoor enthusiasts, and Nissan designers set out to replicate the spirit of that truck in concept form.
Project 72X Steel Wheels
The 2022 Frontier Crew Cab S is painted gray and features white, gray and black graphics. The truck gets accentuated by custom steel wheels that are actually the stock spare wheel for Frontier, painted white and fitted with Hankook Dynapro AT2 265/70R17 all-terrain tires normally fitted to the Frontier PRO-4X.
Project 72X Features
The suspension system of the Project 72X employs a Calmini 2.5-inch lift kit with adjustable upper suspension arms. In addition to the custom graphics, the Project 72X adds a Nissan Accessories Sport Bar behind the cab with a custom sport bar lettering plate, Frontier tailgate lettering and a Nissan Accessories black exhaust tip.
This Frontier concept pays homage to the Nissan Hardbody — the first truck designed completely by Nissan Design America and the inspiration for the more aggressive design of the new 2022 Frontier. Starting with the 2022 Frontier Crew Cab SV 4 x 4 painted in red, Project Hardbody features a custom-painted gloss black front fascia, a Nissan Accessories black hood graphic, a Frontier PRO-4X front skidplate, Frontier PRO-4X overfenders, Nissan Aftersales gloss black mirror caps, Nissan Aftersales gloss black door handles and custom 4 x 4 door graphics.
Project Hardbody Upgrades
Project Hardbody features a Calmini 3-inch lift kit with adjustable upper suspension arms and NDA-created custom 17 x 8 inch classic Hardbody block-style wheels fitted with BFGoodrich All-Terrain TA K02 285/70R17 tires. Project Hardbody also gets fitted with Nissan Accessories off-road step rails with the bolt-on steps removed, a Nissan Accessories sport bar, Rigid E-series 10-inch lights, a custom light bar mount, Nissan Utili-track system lower rails, a custom spare tire mount, custom tailgate graphics, a Nissan Aftersales gloss block rear bumper and a black exhaust tip.
The final concept created for the 2022 Chicago Autos Show, the Frontier Project Adventure is Nissan Design America’s take on the popular overlanding trend. The concept is based on the 2022 Frontier Crew Cab PRO-4X and features a custom wrap depicting a map of the United States, as well as a custom carbon fiber snorkel designed by Nissan Design America. Project Adventure rides on a Calmini 5-inch lift kit with adjustable upper suspension arms and Frontier PRO-4X wheels fitted with 34-inch BFGoodrich Mud Terrain T/A KM3 285/75R17 tires.
Project Adventure Goodies
The Frontier Project Adventure also adds a Yakima LoadWarrior roof cargo basket, a Yakima Overhaul System bed rack and an iKamper Skycamp 2.0 rooftop tent. The build is complete with RotoTraX traction recovery boards with RotoPaX containers and mounts, Nissan Accessories Tailgate Audio by Kicker, black Frontier tailgate lettering, Nissan Accessories off-road step rails and a black exhaust outlet.
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