Referring to Urus as the ultimate super athlete in the SUV segment, Lamborghini is looking to change the dynamics of the category with a unique design, innovative interior and spectacular performance in a vehicle that can be used as an everyday driver ? for the very rich.
With an engine output of around 600 horsepower, the Urus offers unmatched power, while at the same time taking advantage of lightweight design technologies.? Lamborghini claims the Urus will offer the lowest CO2 figure of all comparable vehicles.
?The Urus is a very concrete idea for the future of Lamborghini ? as a third model line and as the perfect complement to our super sports cars,? says Stephan Winkelmann, President and CEO of Automobili Lamborghini. ?SUVs stand for freedom and emotion. SUVs make up one of the most successful market segments worldwide. The Urus is the extreme interpretation of the SUV idea; it is the Lamborghini of the SUV everywhere, even on the exhaust system. The four hexagonal end pipes are carefully fitted into chrome surrounds.?
The Lamborghini Urus interior will carry the driver and up to three passengers who will feel like they are wearing a made-to-measure suit ? carefully fitted, but comfortable, according to Winkelmann.
He explained that the SUV concept has four generous seats, a versatile luggage compartment, variable ground clearance and permanent all-wheel drive. ?The interior uses innovative materials including featuring carbon fiber technology like the patented Forged Composite?.
According to Lamborghini, the luxury SUV segment is successful worldwide and promises continued strong growth.? They say the Urus is a four-door vehicle equipped to meet the demands of everyday mobility and yet enjoy refined driving fun.
Target markets are primarily the USA, the United Kingdom, Germany, Russia, the Middle East and China. The annual production volume could conceivably be around 3,000 vehicles.
Lamborghini founded the super-luxury SUV segment with the legendary LM002 in 1986.
An automobile suitable for off-road driving with a twelve-cylinder engine and 450 hp, a top speed of more than 130 mph, luxurious interior and stunning appearance.? The Lamborghini LM002 remained in production until 1992 with only 300 units built.