For the past 50 years, Mazda designers have explored the concept of ?motion? in their designs.? Starting with their first passenger car, the Mazda R360 Coupe in 1960, the designs have evolved and have become more athletic and sporty.
In September, Mazda revealed the latest iteration of the ?motion? theme, ?KODO ? Soul of Motion?.
“In our work to further evolve the expression of motion, Mazda Design has focused on the strength, beauty and tension found in the instantaneous movement seen in animals. This motion that is so full of vitality that it stirs the emotions of those who see it. We have named it ‘KODO – Soul of Motion’, and our aim is to express movement with forceful vitality and speed as the design theme for Mazda’s upcoming models.” Explained Ikuo Maeda, the head of Mazda’s Design Division.
Maeda continues, “Mazda’s four design studios located in Japan (Hiroshima and Yokohama), Europe (Frankfurt, Germany), and North America (Irvine, California) are currently combining to take up the challenge to achieve a breakthrough in the expression of motion in car design, and incorporate this expression into our future products.”