Quick Response (QR) codes on all the new Nissan window stickers can provide additional information for shoppers from web enabled iPhone, Android and Blackberry devices.? Nissan is using the scannable code on the Monroney window stickers on all its cars 2012 model cars from Alitima to 370Z.
Rolled out in June with the launch of the 2012 Nissan Altima and Sentra, the QR codes link consumers to additional vehicle information, providing a free, enhanced interactive shopping experience.
?Nissan?s new QR code program puts important decision-making information at shoppers? fingertips while on dealership lots, helping sales personnel make a more effective presentation, as well as providing customers with a ?silent salesperson? if they are shopping the lot after hours,? said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. ?It?s a true mass market effort across all products and all Nissan dealerships nationwide ? part of our pledge to bring innovation to every aspect of the vehicle design, buying and ownership experience.?
The Nissan ?On Vehicle Graphics? system utilizes QR code technology, which is easily accessed by a large group of customers through a wide array of QR code readers.
Key information available through the QR codes includes:
- Specific vehicle information, including grade walk, key features and available accessories
- Video based product overviews
- Image gallery
- Incentive offers
- Dealer inventory
- Request a quote capability
- Join mailing list request
- Dealer location support
?Initial consumer response, based on early 2012 Altima QR code availability, has been extremely encouraging, with consumers viewing multiple pages and requesting follow-up information regarding current offers and inventory,? said Brancheau. ?It?s one more way Nissan helps the consumer by delivering content on their terms.?