Infiniti Plans Seven-Week JX Concept Reveal

Infiniti plans to unveil its new JX luxury crossover at the 2011 Pebble Beach Concours d?Elegance on August 18, after a seven-week reveal on Facebook.

In the sneak peak campaign they call the ?Power of 7?, they will show a different image of the JX every Thursday over the next seven weeks prior to the official global unveiling at 7:07 am on? August 18. The timing is designed to emphasize the crossover?s seven-passenger seating.

The images can be seen exclusively on Facebook (http://www.facebook.com/Infiniti). The Facebook page will include an opportunity to win a trip for two to join Infiniti at the vehicle?s reveal at the Pebble Beach Concours.

?Families don?t have many luxury vehicle options today. The new Infiniti JX will be the 7-passenger antidote to the ho-hum luxury crossovers that are out there right now,? said Ben Poore, vice president of Infiniti Americas.

Infiniti will officially debut the production version of the 2013 Infiniti JX, which goes on sale in the Spring of 2012, at the Los Angeles Auto Show this November.

 

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