Infiniti announced today that it has a new promotion partner, Montreal-based Cirque du Soleil. Infiniti is now the ?Official sponsor and exclusive Automotive Partner. It is actually a smart move by Infiniti, it gives them direct exposure to 5.4 million attendees and they are targeting the perfect audience for their cars. With Tickets, ranging from $50 to $125 per show this offers Infiniti an unparalleled exposure to the affluent customer base of Cirque du Soleil. “Our new sponsorship with Cirque du Soleil will show that Infiniti is much more than exciting machines that move you from one place to another. Infiniti has an emotional, inspirational appeal, offering a very personal style of modern luxury and respectful treatment for the world’s most discerning luxury customers,” said Toru Saito, corporate vice president, Global Infiniti Business Unit.