Women buy 52% of all new cars sold in the U.S. and influence more than 85% of all car purchases. They are the fastest growing segment of buyers for new and used cars.
Research shows, given the current economic climate, women are more concerned with fuel economy than car color or stereo options. And unlike their male counterparts, women are more likely to research for the best deal, even if it means shopping multiple dealerships. They also want things that will make their life and time on the road easier, without breaking the bank. Good safety records and reliability also plays a role, as women are often chauffeuring children to activities and events.
Additionally, new, more powerful 4-cylinder engines in SUV-like vehicles have been the top pick for many of these family decision makers this year.