Test Drive: Fiat 500 Abarth

By Bill Schaffer Automotive press introductions are a great place to listen to a bunch of self-proclaimed “auto experts” expound and argue the merits of the last new car they drove, or the fastest, or perhaps the short coming of the car we are currently driving . The only debate I heard about the Fiat…

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Test Drive: 2012 Fiat 500 Abarth

“2012 Fiat 500 Abarth: An affordable Italian performance car” By Arv Voss Las Vegas, Nevada – What’s in a name? In the case of Fiat, the Abarth moniker, with its iconic scorpion logo, is a highly recognizable symbol not only in Italian performance circles, but worldwide. The name comes from Karl Abarth – a man,…

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Test Drive: Fiat 500

Anyone who hasn’t been keeping up with auto industry news, or is under 40 years old, might not know that Fiat is back, and it’s a part of Chrysler, or vice versa. When the Iranian oil crisis ended in the 1980s and people started buying SUVs the small fuel-efficient Fiats fell out of favor and…

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Fiat 500 “Pink Ribbon” Edition Benefits Breast Cancer Research

Anyone purchasing one of the new limited edition “Pink Ribbon” Fiat 500s will be indirectly donating $1,000 to The Breast Cancer Research Foundation® (BCRF).  The 250 specially designed models are being produced in partnership with (BCRF); the collaboration allows breast cancer awareness advocates to express their support for the cause in modern iconic Italian style….

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The Gucci Fiat 500

New York Fashion week September 8 this year will kick off with the introduction of a Gucci limited edition Fiat 500 and 500 Cabrio. Working with Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile, the Fiat models are inspired by neo-classic black-and-white film.  The new black-and-white Fiat 500 and 500c by Gucci…

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Test Drive: 2012 Fiat 500

Driving the New Fiat at 500 Smiles Per Hour San Diego — I am not sure if it was the small size of the car or the inherent lovability that caused my driving partner, Mary, and me to react the way we did.  There we were in a busy parking garage of a major downtown San…

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Test Drive: 2012 Fiat 500 Sport

“ Fiat returns to North America after long hiatus” The iconic Fiat 500 has been absent from the North American marketplace for more than 25 years. It’s possible that it disappeared due to dependability issues and the premise that FIAT was an acronym for “Fix It Again Tony”. Whether or not that was a factual…

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Fiat Comes Back to U.S. in Little Way

Pricing starts at $15,500 After months of talk about bringing the Fiat 500 to the United States, Chrysler finally pulled the cover off the little car at the 2010 LA Auto Show. The 500 (Cinquecento), is cute, with its Italian styling, efficient design and innovative technology. “The Fiat 500 has always been the right car…

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Fiat Returning to U.S.

Chrysler Group is starting the process of granting an estimated 200 Fiat dealerships in 125 markets in 41 states.  The process started in July and top dealers will be picked later this summer.  The first Fiat will be the 500 minicar that has received considerable media interest already.  A convertible version is scheduled for 2011…

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