Ford enlisted the help of Facebook fans in naming a planned V-6 performance package and nearly 1.4 million responded. Described as ?fun, fast and affordable?, the Mustang option package will become the ?Mayhem Mustang Package? when it arrives in Ford dealerships as an option on 2012 models.
?We saw great enthusiasm from fans, with tons of creative, unique names coming in,? said Brian McClary, Ford social and emerging media specialist. ?The contest was twofold ? it let us engage with fans by letting them have a say, and it helped build awareness for the package.?
More than 3,000 name submissions were made to the Mustang Facebook page and nearly 6,700 users installed the ?You Name It? app that let them participate in the contest. The winning submission came from a fan in Charlotte, N.C., who has won a three-year lease on a 2012 Mustang equipped with the Mayhem Mustang Package.
Facebook fans were asked to suggest a name on the Facebook page and reach out to their friends in the social media world to help propel their choice into the top five names. A gallery on the page let visitors see all of the choices that could be voted on. After the five most-voted names were selected, Ford chose the name that best shows off the personality of the package.
Powered by Ford?s muscular and high-revving 305-horsepower all-aluminum Ti-VCT V-6 engine, the Mayhem Mustang Package takes advantage of Mustang?s s lightweight and high-revving nature to deliver a nimble performance car equally at home on a road course or road trip.
The Mayhem Mustang Package uses several suspension, brake and body stiffening upgrades from the V-8 powered Mustang GT to improve handling performance.? The resulting car has a near-equal front/rear weight distribution and a curb weight cut to less than 3,500 pounds, which together produce a significant handling improvement.
Included in the 2012 Ford Mayhem Mustang Package are:
- 3.31 rear axle ratio for quicker off-the-line acceleration
- Mustang GT coupe front and rear stabilizer bars
- Mustang GT front struts and rear shocks/springs
- Shelby GT500 rear lower control arm
- Unique 19-inch wheels
- Pirelli performance tires for improved grip
- Mustang GT front and rear brake calipers with Performance Friction pads
- Strut tower brace for increased body rigidity
- Unique electronic stability control calibration with sport mode for performance driving
- Unique badging
Prices and availability will be announced closer the production date.