Ford has launched a sophisticated new website ?-?www.ford.com/cars/mustang -?that puts the Mustang design paintbrush in the hands of the daydreamers and aspiring designers.
?This site lets Mustang fans customize cars to their heart?s content,? said Brian McClary, Ford social and emerging media specialist. ?It?s a simple-to-use layout that lets users take the base design of Mustang and run with it.?
Pick one of the four Mustangs — V6, GT, Boss 302 or Shelby GT500 ? and add body kits, wheels, decals, grilles and decklids, along with parts from Ford Racing Performance Parts and Ford Vehicle Personalization. And you even get to pick the background ? a dragway, cityscape or drive-in restaurant ? along with five different angles from which to check out the design.
The site also incorporates social media, as users can log in through their Facebook account and save and share all of the Mustangs they have created. A ?battle mode? through Facebook lets users go head-to-head to see who has the best-looking car.
By posting their Mustang to their Facebook wall, users can accumulate votes that will be tallied on a leaderboard for others to check out. They can even identify a nemesis to go after in battle.
For those intent on making their custom car a reality, a downloadable PDF facility offers a detailed list of all the real parts used to create that particular virtual Mustang. The PDF is separated into three categories ? Ford, aftermarket and concept accessories ? and includes links to the applicable websites, making it easy for customers to start a conversation with their local Ford dealer.