Ford has added a new SYNC 911 Assist? function to the popular SYNC? communications system.? The system can now provide operators with the ability to receive a vehicle?s exact GPS coordinates in the event of an accident.

When the feature is turned on and a phone is Bluetooth-paired to SYNC, 911 Assist can make a call directly to a local emergency operator in the event of an accident involving the activation of an airbag or emergency fuel pump shutoff. With the GPS capabilities, the system is designed to not only alert the operator that a crash has occurred in a Ford vehicle, but to give the operator the option to retrieve the vehicle?s GPS coordinates.

?Ford is committed to continuously enhancing the owner experience, and SYNC is a key part of that strategy,? said Doug VanDagens, director, Ford Connected Services. ?SYNC 911 Assist is free for the life of the vehicle, and now we?re making it perform even better. That adds unexpected value and peace of mind for the customer.?

The nonsubscription-based app remains available to customers at no additional cost; providing emergency operators access to GPS coordinates of a vehicle, another important tool that could help first responders reach the scene of an accident faster.

The call is fast, direct, and doesn?t involve a separate call center or intermediary

911 Assist with GPS will be available on most SYNC-equipped 2011 vehicles, including the Ford Taurus, Focus, Flex, Fusion, Escape and F-150; as well as the Lincoln MKS, MKZ and MKT.

SYNC 911 Assist with GPS video demo: http://www.youtube.com/v/5Y6opLfhqIc